April 15th, 2024 – Monday is the best day of the week

I just love Mondays! I know this probably isn’t the opinion of most people, especially the ones that don’t like what they do for work. 

But I just love the energy of this day, that restart feeling! I had a sequence of 3 or 4 unproductive days (basically the weekend), but today full of energy, I decided to do differently and “win the day”—and I can consider that I won! 

I woke up at 7 am (one hour later than I wanted, but still okay), opened my laptop straight away, and did some client work—launched a Facebook ads campaign, answered some messages, and sent a report that was overdue—then did my breakfast and went to my first class of the day at 9 am. 

I came back at 11 am and went straight to the gym of the building, did my weightlifting. Now, I’m focusing on strength training, which means few repetitions, high load, and long rest time, and I really enjoy doing it! Especially the feeling after, then had a big lunch as I feel so hungry after hitting the gym. 

After lunch, I decided to focus on a project that I had the idea in December last year, even worked a little but then abandoned it because I felt overwhelmed with client work and other obligations, but it’s a thing that I can’t stop thinking about so I decided to put the work in, and I’m committing myself to finally launch it! 

The project is the following: a website called guiabelempara.com—a full guide about the city of Belém, my hometown in Brazil! It’s basically a blog with lots of informative articles about the city and with a section sort of a commercial guide. It will work as a directory and will have articles like “the best bars of Belém,” “top 3 restaurants,” “the best dentists”—this kind of things. 

I plan to charge a flat fee to place businesses and professionals on top, or even charge per lead. I still need to decide, but I think starting with a flat fee is easier! 

As it won’t have organic traffic initially, I plan to do some Google Ads per page that I get paying clients to drive traffic and use other media to guarantee client satisfaction and that they actually receive leads from the beginning! 

I like this idea because ads are something that I already have expertise in (doing since 2019) and I also have a big network in this city to get some initial traction with clients, recommendations, and even doing some partnerships to help me sell (I hate direct sales, it is one of my weakest points). 

I will charge R$200 per month as an average flat fee (around $40 USD) and I expect to spend 50% of all the revenue on ads to drive leads.

My initial goal is to make $1k USD of profit in this project, so an MRR of $2k USD, which means 50 clients paying an average of $40! I think this is a realistic goal, and I want to achieve this in 6 months.

In the hour and a half that I worked on it today, I did a checklist of actions I need to take, and I wrote 3 pages of “bests”.

After this work session, I went to teach again (4:30 pm to 6:30 pm). I really love Jiu Jitsu and still feel like a dream working with my passion! Even kids’ class, which is the part I enjoy less, is so rewarding to me! I always feel immense gratitude for having this opportunity! 

Then I came back home, had a nice dinner (so good to have prepped meals), and studied some German (one day I will enter into details about why it is one of my goals to learn it), and now at 9:30 pm, I’m writing this!

A truly great day!

I hope that I manage to sleep early today to be ready for another great day tomorrow.

I will wake up at 6 am and I’ll try to work at least 2 hours on the guiabelempara.com before anything! 

Then do my own stuff, more client work, and get ready to go to classes (12:30 pm to 1:30 pm, 4:30 pm to 5:30 pm, 6:30 pm to 7:30 pm, and 8 pm to 9:30 pm)—a packed day, but fortunately, it is the thing I most love doing!

See you guys!